If you are an entrepreneur who wants to massively scale your business, public speaking is the indispensable tool that can multiply your income! This is especially so when you are in the education industry or are highly sales driven.
A simple example illustrates the point. Imagine that you are a sales professional who used to deliver sales-pitches on a one-to-one basis. In other words, each time you deliver a sales pitch, you deliver it to only one person at a time. Your conversion rate is 30%; for every 10 people you pitch to, only 3 will buy your product. Each sales pitch requires one hour of your time, and on average, each customer who purchase from you buys 1 gadget each. Thus, 10 hours (through 10 pitches) is needed to sell 3 gadgets.
Imagine if you can pitch to 100 people at any single time because of better public speaking skills. If you deliver the same one-hour pitch to 100 people at a time, and even if your conversion rate declines to 10%, you only took one hour to sell 10 gadgets!
That is the power of public speaking, and selling on stage.
Even Robert Kiyosaki, the multi-millionaire entrepreneur and real estate investor and best-selling author of the Rich Dad Poor Dad series of books have given his testimonial on the power of public speaking. In Chapter Thirty-Three in his book Rich dad's Guide to Investing, Robert recounted a conversation with his rich dad:
"After I began to overcome my fear of selling, rich dad had me join the Toastmasters organization to learn to overcome my fear of speaking in front of large groups. When I complained to rich dad, he replied, "All great leaders are great public speakers. Leaders of great businesses need to be great communicators. If you want to be a leader, you must be a speaker." Today, I can speak comfortably to tens of thousands of people in convention halls because of my training in sales and my early training from the Toastmasters organization." (p. 321)
Robert Kiyosaki further advised:
"First, develop the skill to overcome your fears, to overcome rejection, and to communicate the value of your product or service. Second, develop the skill of speaking to large groups of people and keeping them interested in what you have to say." (p. 321)
Therefore, if you want to multiply your income and amplify your presence, learn public speaking, and be the best you can be at it. If you are a corporate employee, learn to sell your ideas and proposals through powerful presentations during board meetings. If you are a CEO, learn the best practices of delivering inspirational speeches to better engage your employees and shareholders. If you are a sales person, master persuasion to sell your products and services to many more people. If you are an activist, learn public speaking and use it to spread your message. If you are a businessman, use public speaking to influence potential customers. You get the point.
Article Source: Kwan Hong
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